We often think of reward miles in term of how far they'll get us, not necessarily the memories they'll enable us to have. For this American Airlines and Mastercard travel campaign, we flipped the script on miles and encouraged people to use the card that helps them make memories. 

To support the the TV spot, we launched with OOH in 5 airports across the U.S., print, digital and banners. We also created a site for cardholders to see exclusive experiences, and hinted at the possible memories they could create following the same headline pattern as the TV and print.