So a pandemic hits, you need to run TV, but you can't produce anything - what do you do? Our answer was to create something that would resonate with what people were experiencing, lift their spirits, and put a smile on their faces. And no sad music either, this needed to cut through the static of all of the other commercials on air. 

As quarantine hit the country, dog adoption agencies reported up to a 1,000% surge in applications. Which means lots of people had new, work-from-home coworkers. Coworkers that weigh between 15 and 70 pounds, and generally hate squirrels. So we encouraged viewers to welcome them with everything they need - with the comfort of protected purchases from Mastercard.